This full service agency handles everything from graphic design to content generation and branding. Thereafter, they address and nurture the client’s Social Media Management needs coupled with Search Engine Optimization. This full service model for the customer ensures continuity of message and further strengthens the brand. The impact is better awareness, name recognition and increased revenue for their client base. That success is what ensures a strong customer retention rate for this business and has lead to phenomenal growth for them since inception.
The company maintains office space for meetings but is primarily home based. This has allowed them to hire talented team members without geographic constraints. It also enhances income by keeping overhead low. While the owners maintain a core group of employees they actually have access to an additional 20 subcontractors that they utilize on an as needed basis. This has allowed for growth without having to take on more fixed costs. The business model is subscription based with most contracts being for 12 months. Recurring revenue with high retention rates and solid growth make this a great opportunity for a prospective buyer.
This web based marketing and design company started early and has garnered more market share each year. A significant number of their new clients now come from referrals which is a great testament to their customer centric culture.
Growth / Expansion overview
The Alabama Gulf Coast is one of the fastest growing communities in the Southeast. Many new businesses are relocating to the area to support the growth that Airbus and Austal continue to exhibit. The tourism business is also up and has stimulated growth as well; all of which bodes well for a continued need for Social Media Services.
Support / Training Comments
The owner will thoroughly train the Buyer in all aspects of the operation. In fact, the owner is willing to entertain partnership options and stay onboard for multiple years to facilitate the transition.